The model has 68 inputs, but four levers decide the answer and everything else barely moves it. This guide takes the four one at a time, then lets you combine them.
Loading the model.
Model output.
Ads buy paying members at a price, and word of mouth brings more on top. Together they set how fast members arrive.
The cost of an install divided by the share of installs that pay.
Model output, AED million, by month.
Employers buy seats for their staff by contract, outside the App Store. It is the biggest single swing after the ads, and there is no named pipeline yet.
Model output, AED million, by month.
Members who stop paying take their future fees with them. Two numbers set this: monthly payers who stop each month, and annual plans that renew.
Model output, AED million, by month.
The 24/7 desk, the delivery team, the office, the board and marketing beyond the ads cost much the same each month, whatever members do.
Model output, AED million, by month.
Start from a case, then move any lever. Anything without a slider stays at the chosen case's value.
Model output, AED million, by month.
All figures are model outputs, recalculated as you move the sliders.